July 1–16, 2022 (course begins July 4 and ends July 15)
Luxury Design Management is a specialized summer course on the essence, the heritage, and the organization of high-end industries. It focuses on the strategic development of French and Italian leading luxury sectors and provides an interdisciplinary understanding of their processes and characteristics at the crossroads of design innovation, business, and culture.
The course is run by resident professors and guest lecturers from the industry in Paris and Florence, two of the main historical capitals of luxury. During the Parsons Paris portion of the program, special attention is given to haute couture and the relationship between French fashion heritage, local crafts, creativity, and strategic management. These topics are examined more closely in the Italian part of the program through the exploration of the tradition of Florentine craftsmanship, the production of high-end leather accessories, and the Made in Italy brand.